About NLP Bob: Co-creator Of The Original NLP Certification Online

Hi, I’m Bob Clarke, or NLP Bob as you will see in my emails.

And I want to share some personal details of my life with you, and it’s not because I like to talk about myself, because I don’t. But students have told me that my life stories have helped them, and for that reason, and that reason alone, I have agreed to open up to you in a number of posts like this one.

 NLP Bob: It’s About Experience

I’m hoping you can benefit from my long-time knowledge and experience using, teaching, and coaching with NLP. My failures, as well as successes.

But there’s another reason I’m sharing this with you, and that is, so you can get to know me.


I want you to know who I am and what I stand for. Because, if you’re like me, and we have similar values,  then it’s more likely that you will benefit more by what I have to say.

And that means you will have the best chance to create a better more fulfilling life for yourself successfully.

Because information alone is not going to help you succeed using NLP, there’s just too much of it. And the road to NLP hell is paved with good information and people who never get the experience that makes NLP magical.

Listen To Your Unconscious Mind

I got into NLP – neuro linguistic programming – in 1990. I had been selling Real Estate for five years and working long hours to provide for my family. But the more hours I worked, the less time I spent with my family. Then suddenly, there was no family, just an empty house.

Then, one Friday evening, after a late meeting with a client in Dartmouth, I was heading home to Halifax on the A. Murry McKay bridge when a strange thing happened.

Near the exit, I got the notion to turn left rather than continuing right toward where I was living at the time.

Bob ClarkeI say it was a notion, but it was more like my inner voice saying, ‘Turn Left.’

(I would later learn through NLP that this was my subconscious or unconscious mind communicating with me.)

There was absolutely no reason to turn left. I knew the area well, it was mostly commercial, and at this time of night, only the car lots and fast food joints would be open.

But I listened to my inner voice and turned a hard left onto Lady Hammond Rd.

I started up the empty street and saw a car dealership with the lights on. I pulled into the parking lot and went inside where a salesman greeted me with a shout across the showroom, “Can I help you”?

No, I shouted back – and puzzled, I left.

It somehow didn’t feel right.

I drove on a bit further to another car dealership. I pulled into the parking lot and went inside. Again the salesman greeted me with a shout across the showroom floor, “Can I help you”? Must be a standard greeting in the car industry, I thought.

Know When You’re In The Right Place

But this time, I recognized the salesman. Ralph had been selling stereo equipment in a store I bought some gear from a few years before. “Not sure, Ralph,” I answered back, feeling I was in the right place.

I then started to tell Ralph of the strange events leading up to my arrival in his showroom.

As I spoke, Ralph started digging in his pocket and brought out a notebook. He quickly scribbled something on it, tore off the page and thrust it at me!

“Read This Book!” he said. I took the note, said thanks, and left. Weird Or What?

The next day I went to a local bookstore and ordered the book Ralph had scribbled on the notepad. That book, the first of many, started my fantastic journey into the art and science of NLP.

NLP Bob Says: Do What You Love

Today, 29 years later and now an International Master NLP Trainer, I still have the same desire to help individuals, like you, to create and live a more fulfilling life.

Whether fulfilling is about being healthier, more prosperous, having better relationships, or something else entirely different. At a deeper level, it’s all about you feeling good and being happy.

Life is too short to be unhappy striving for medocrity.